Definition of Sustainable Tourism
Tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities.[1]
To maximize social and economic benefits to Hawaii’s communities and businesses while respecting, nourishing, preserving and enhancing Hawaii’s natural, cultural and human assets.[2]
Only established operations are evaluated
Some operators may plan to construct buildings in the future, rent a location for their operation, or add a product or service. This certification assumes that the operation at the time of evaluation is being certified.
Tours have a natural and/or cultural area focus
Eligible tour operators must principally engage in activities which involve guided excursions for the purpose of engaging Hawaii’s natural environment and/or cultural resources.
The whole tour operator company/organization is certified
Although tourism businesses in general often offer a wide range of activities, some of which may not be eligible for sustainable tourism certification, in order to obtain STAH certification, all of the company’s operations – including work commissioned to subcontractors – are required to meet the minimum set of sustainability practices outlined.
Evaluation does not include impacts from air travel
Sustainable tourism is difficult for island communities because air travel is required to reach these destinations. The scope of this document includes activities once on an island.
A current member of the Sustainable Tourism Association. In compliance with all Federal, State, and Local regulations for all products/services, and commits to abide by all necessary permit conditions. Has a Sustainability Commitment Statement posted on the website that guides its operations and demonstrates commitment toHEA’s Sustainable Tourism principles. Is a commercial endeavor primarily engaged in providing guided tours and/or activities. Provides accurate information to guests that can be referenced. Utilizes marketing that is accurate and demonstrates responsible travel practices. Has a system to monitor and respond to guest and employee feedback. Contributes to conservation outcomes annually. Contributes to the communities in which they operate annually.
Environmental Management
Staff Management
Interpretation Management
Consumer Evaluation Management
Marketing Management
Applicants will complete and submit to STAH a self-assessment checklist which evaluates their operations addressing the minimum requirements as well as the operating principles.
Submissions will include an administration fee of $200 and supporting documentation (i.e., photos, reports, etc.) for review.
An STAH Evaluator will contact the Applicant to review the checklist and schedule an in-person evaluation. The Evaluator then participates in one tour, verifies components of the self-assessment checklist, and rates the applicant on the various operating principles.
The Evaluator will then review their findings with the Applicant to reconcile any discrepancies in their findings.
The STAH Evaluator will submit their findings and all supporting documentation to STAH for final approval. STAH will then contact the Applicant regarding their certification award status. Tour operators will also be recognized at the STAH Annual Luncheon.
For those that do not attain certification, a report detailing key metrics that were not satisfied will be returned to the tour operator and they are offered the opportunity to be reevaluated at no additional cost within six months.
Sustainable Tourism Association of Hawaii
PO Box 491
Kahului, HI 96733
office: (808) 800-3531
