“Pono” means “to do what is right”. To Travel Pono is to travel consciously and respectfully. We encourage visitors to explore Hawaii in a manner that is respectful of the Native Hawaiian culture, wildlife and environment, and local residents.
Our Pono Traveler program is designed to help Sustainable Tourism Association of Hawaii managers and our certified operators gain feedback to improve their operations to be more sustainable. Learn about this program and join now.
Sustainable Tourism is defined by the United Nations World Tourism Organization as Tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities. The Hawaii Tourism Authority defines it as a way to maximize social and economic benefits to Hawaii’s communities and businesses while respecting, nourishing, preserving and enhancing Hawaii’s natural, cultural and human assets.
We incorporate the spirit of both definitions into our certification program.
Sustainable Tourism Association of Hawaii provides an independent verification system to distinguish industry leaders in sustainable tourism. Get Certified View Certified Operators
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Sustainable Tourism Association of Hawaii PO Box 491 Kahului, HI 96733
office: (808) 800-3531